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Shane Hummus

Paid Hobby Community

Running a paid online community on Skool around a passionate hobby niche such as pickleball for older players

Video published Oct 30, 2026 by Shane Hummus

Startup cost: Low startup cost (a monthly Skool subscription) (our estimate; the video doesn’t give figures)

Source video

Shane Hummus · Top 10 BEST Claude AI Side Hustles To Start If You're Over 50 ↗

One of 8 gigs covered in this video

What It Is

Start a paid membership community on Skool for a hobby people are passionate about, charging $19-$49 a month for drills or lessons, discussions and a place to connect with others. The creator's main example is pickleball, especially coaching for older players whose game differs from younger, more athletic players; other niches he lists include knitting, quilting, Bible study, genealogy, gardening, RV living and sourdough. He suggests a course can be hosted inside the same community.

The Pitch

The creator says you don't need a big following, only a few hundred people willing to pay monthly, and that a community lets you earn from a passion where you can't charge high-ticket prices. He points to a sourdough teacher who he says earned over $250,000 from courses.

Who It’s Best For

Enthusiasts who know a hobby well and enjoy posting and keeping a group active week after week.

The Truth (as we see it)

Paid communities are a real model, and hobby niches with loyal followings can support them. Most communities need an existing audience to get members, usually from YouTube or social media, and keeping people paying monthly takes steady new content and engagement. The sourdough income figure is his claim about another creator. Shane Hummus uses the video to promote a free live training and his paid YouTube and personal-branding coaching program.

Our assessment, based on the video and what’s typical across similar videos. We don’t independently verify income claims or prices.

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