35 Narrow Digital Product Ideas

What It Is

Build digital products around one repeated principle: narrow and specific always outperforms generic, since it faces less competition and can charge more. Templates: build a spreadsheet for a genuinely high-stakes decision rather than a generic tracker; relabel one generic template for specific occupations (an Uber driver expense tracker vs. a generic one); turn a swipe file into a fill-in-the-blank template; build a niche-specific brand kit for one industry; bundle related products to roughly triple price without building anything new. Software: build a narrow 'one-button' tool deleting exactly one annoying task; target un-sexy, non-creator niches (plumbers, groomers, cleaners) actively losing real money to an operational problem; rebuild a generic tool (like a link-in-bio tool) to serve only one specific type of person. Validation: pre-sell with a simple landing page and 'buy now' button before building anything — the presenter cites a founder who pre-sold 50 lifetime spots for $20,000 before writing code. The 'ladder' top: once small products ($20-60) build trust, sell a high-ticket 'done-with-you' offer priced on problem size, not hours spent, delivered as existing small products as curriculum plus live group access.

The Pitch

The presenter, who says he studies thousands of digital product businesses and runs one himself, frames all 35 ideas as deliberately specific ('a spreadsheet that only works for Uber drivers,' 'a paid community about calligraphy pulling in ~$1,000/month'), structuring the whole video as one underlying strategic principle repeated six ways, and advises building only one idea rather than several at once.

Who It’s Best For

Someone deciding what kind of digital product to build who wants a repeatable strategic filter rather than just a raw idea list.

The Truth (as we see it)

The core strategic principles (specificity commanding higher prices, pre-selling to validate before building, verticalizing an existing generic tool, pricing a high-ticket offer around problem-size) are sound, well-reasoned digital-product and pricing strategy rather than vague hype. No verified personal revenue figures are given for the presenter's own business, and the video promotes his own free masterclass as the next step.

Our assessment, based on the video and what’s typical across similar videos. We don’t independently verify income claims or prices.