DIY Bedazzling Kits

What It Is

Sell do-it-yourself bedazzling kits (rhinestones, a canvas or cup, and instructions) that let customers create their own decorated piece at home, rather than making and selling only finished custom pieces yourself.

The Pitch

Zaback profiles Bryel Smallwood, who started gluing rhinestones onto canvases for fun in college, grew a following making custom pieces (reportedly $1,000 each), then pivoted to selling DIY kits once demand outpaced her ability to hand-make everything — her first day selling kits reportedly brought in $17,000, and she now reports around $80,000/month in sales (with $10,000-12,000/week in overhead) across 500+ designs.

Who It’s Best For

Someone with an existing craft skill and a social following (or the willingness to build one by posting the process), who wants to productize a labor-intensive custom craft into a scalable kit business.

The Truth (as we see it)

The jump from making individual custom pieces to a packaged DIY kit business is the real insight here, and it's a legitimately transferable idea for other crafts. But Smallwood's numbers describe a business three years and a viral following in, with real overhead (about half of gross revenue) and paid help to manage 700+ orders/month, not a plug-and-play income figure for someone starting today with no audience.

Our assessment, based on the video and what’s typical across similar videos. We don’t independently verify income claims or prices.