Recording a Step-by-step Video Course and Selling it on Udemy, Letting the Platform Handle Marketing and Discovery
Originally published Sep 6, 2026 — Greg Gottfried
Greg Gottfried · How I Built 10 Streams Of Income In My 20's ↗
One of 9 ideas covered in this video
Record a chapter-based video course teaching something you already know how to do well, and upload it to Udemy, a marketplace that (unlike selling a course independently) handles all marketing, discovery, and matching the course to interested students itself, meaning a creator doesn't need an existing audience to get enrollments; the presenter recommends starting from your own hobbies, career expertise, or a business you already run.
The presenter created his first course teaching how he sells T-shirts via print-on-demand, reportedly earning about $500 in profit in the first month, and now has 27 courses on his instructor profile built up over several years; he shows a specific real example of a niche real-estate-drone-photography course Udemy matched with over 5,000 enrolled students with zero marketing effort from the creator.
Someone with genuine expertise in a specific skill or hobby, comfortable being on camera to teach, and willing to let the platform (rather than personal marketing) drive discovery.
Udemy is a real, established course marketplace that does handle matching and discovery for creators as described, and the cited enrollment example is a real, verifiable case visible on the platform. The presenter's own $500 first-month figure is self-reported.