Packaging Your Own Insider Industry Knowledge Into a Small, Low-cost Digital Download and Selling it on a Marketplace Like Etsy
Originally published Sep 6, 2026 — Greg Gottfried
Greg Gottfried · How I Built 10 Streams Of Income In My 20's ↗
One of 9 ideas covered in this video
Distill specific, time-saving insider knowledge from a business you already run (the presenter's example: a curated list of the 10 best-selling print-on-demand T-shirt phrases, with a larger 100-phrase version also offered) into a small, focused digital download product, and sell it either through your own existing audience or on a marketplace like Etsy if you're starting without one.
The presenter frames this as a genuinely passive, low-effort income stream built entirely from repackaging knowledge he already had rather than creating anything new, and is honest that it hasn't been a massive earner for him personally, positioning it as a reasonable side-addition rather than a primary business.
Someone with real, specific insider knowledge from an existing business or skill, looking for a low-effort way to monetize that knowledge as a standalone product.
Selling small knowledge-based digital downloads via Etsy is a real, low-barrier product category, and the presenter is candid that this specific stream underperformed his other income streams rather than overselling it, which adds credibility.