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Jesse Cunningham

Town-Data Guide Microsites

Guide-style local microsites that pull in real public data about each town to stand out to Google

Video published Oct 24, 2026 by Jesse Cunningham

Startup cost: Very low startup cost (a domain and hosting) (our estimate; the video doesn’t give figures)

What It Is

You build a roughly 30-page website for one local service, but instead of generic text, each town page uses real data from state and government sources and links to them, so it reads like a local guide. Once it ranks, you rent it to a contractor or sell its leads.

The Pitch

From his contest of 61 new sites, Jesse says the 'guide' approach was holding page one, and that one community member's 300 microsites started getting leads three days after launch.

Who It’s Best For

Researchers who enjoy digging up public data and turning it into useful pages.

The Truth (as we see it)

Six of the 61 contest sites had scored a point at the time of the video, so most attempts didn't rank. The 300-site lead claim is a message from one member, not shown proof. Pulling public data takes care to get right. Jesse runs the Rank Expander Academy, a paid Skool community with a 7-day free trial, and promotes it throughout the video; the build files he mentions are inside it.

Our assessment, based on the video and what’s typical across similar videos. We don’t independently verify income claims or prices.

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