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Jesse Cunningham

High-Ticket Niche Directory

State-wide micro directory for a high-ticket trade (like dock builders or foundation repair), selling listings and leads

Video published Oct 21, 2026 by Jesse Cunningham

Startup cost: Very low startup cost (a domain and hosting) (our estimate; the video doesn’t give figures)

What It Is

You use AI to build a directory of every business in one well-paid trade in one state, such as dock builders in Michigan. You choose a niche using four checks: jobs worth $5,000 or more, about 1,500 businesses in the state, weak Google results, and owners who already pay for ads. Then you sell featured listings or leads to the businesses in it.

The Pitch

Jesse says a directory takes an hour or two to build with AI, that a first listing sale or lead can come within three to four months, and that even if it doesn't rank you end up with a clean list of 1,500 businesses to contact. He says he makes six figures a month using AI tactics.

Who It’s Best For

Organised people who enjoy research and are willing to contact business owners.

The Truth (as we see it)

His income is from his whole business, including his paid community, not from one directory. A directory can be a thousand-plus pages, and Google may take months to decide whether to rank it. Selling listings means reaching out to contractors yourself. Jesse runs the Rank Expander Academy, a paid Skool community with a 7-day free trial, and promotes it throughout the video; the build files he mentions are inside it.

Our assessment, based on the video and what’s typical across similar videos. We don’t independently verify income claims or prices.

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