Custom Event Banners
Custom handmade banners for local events, marketed on Instagram with a content plan from Claude
Video published Oct 19, 2026 by The Calum Johnson Show
Startup cost: Low startup cost (banner materials and paint) (our estimate; the video doesn’t give figures)
Source video
The Calum Johnson Show · The Creator Who Mastered Claude: The New Way To Use AI To Build Tools & Be Valuable (For Beginners) ↗
What It Is
You make custom banners for birthdays, graduations, games and other events and sell them to people in your city. You use Claude to plan your Instagram posts and captions, take photos of your finished work, and post them so customers can order. You make the banners at home and customers collect them.
The Pitch
Guest KJ says he set Claude up on his wife's laptop and she quickly had a full Instagram content plan. He says she has made 30-something banners at about $50 each.
Who It’s Best For
Crafty people who enjoy lettering and painting and live somewhere with steady local events.
The Truth (as we see it)
About 30 banners at $50 is a modest side income, and KJ himself says it isn't about the money. Materials and the hours each banner takes cut into that $50. Sales depend on your local area, and customers have to collect each banner, so this isn't fully online. The episode is mostly about learning Claude, and KJ runs his own paid communities.
Our assessment, based on the video and what’s typical across similar videos. We don’t independently verify income claims or prices.
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