AI-Spotted Expertise Playbook

What It Is

You connect an AI assistant (Claude, in the video) to the places your past work lives, such as your newsletter, social posts, Google Drive or Figma, and ask it where you are a subject-matter expert and what you could sell. In the guest's case it found an old webinar presentation about growing newsletters and suggested packaging it as a playbook for $10. He then built a sales page through his newsletter platform and sold it to his readers. The money comes from one-time sales of the digital product to an audience you already have.

The Pitch

The guest says the playbook has sold over a thousand copies at $10, about $10,000, from an idea the AI suggested using material he had already made. Chris Koerner calls this "found money" and argues everyone has some knowledge advantage that can be packaged and sold.

Who It’s Best For

People who already have an audience and a body of past posts, talks or documents in a subject they know well.

The Truth (as we see it)

The method is simple and cheap to try, and repackaging work you have already done is a sensible way to make a first digital product. But the example is from the founder of Beehiiv (the episode's sponsor) with about 130,000 newsletter readers; a $10 product sells very differently to a small or nonexistent audience. The AI's role is idea-finding and packaging, not distribution, so you still need a way to reach buyers. The sales figure is the guest's own and unaudited.

Our assessment, based on the video and what’s typical across similar videos. We don’t independently verify income claims or prices.