Wooden Toy Horses
Wooden toy horses made from 2x4s, based on a viral design, sold to parents
Video published Sep 26, 2026 by WhosTheVoss
Startup cost: Low startup cost (box-store lumber and a few beginner power tools) (our estimate; the video doesn’t give figures)
Source video
WhosTheVoss · This Viral Toy is turning HUGE Profit. ↗
What It Is
Following a viral design that he made safer and cheaper, you build a sturdy wooden horse for children from 2x4s and sell it to parents and grandparents.
The Pitch
He says each horse costs $48.01 to build and sells for $180, about $132 profit each, after 24 orders, and that similar ones sell for $150 to $300.
Who It’s Best For
Careful woodworkers who take child safety seriously.
The Truth (as we see it)
Children's products are regulated: US law (the Consumer Product Safety Improvement Act) can require testing and labels for toys, so check the rules before selling. Big items are costly to ship. Sales mostly come through Facebook Marketplace, local pickup and Etsy, so you'll need to photograph, list and hand over orders. His profit maths leaves out your time, tool wear and fees unless stated. He gives his plans away free on his website.
Our assessment, based on the video and what’s typical across similar videos. We don’t independently verify income claims or prices.
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