Single-Problem Digital Guide
Short guide solving one specific problem for one named type of person
Video published Oct 30, 2026 by Richard Yu
Startup cost: Near-zero cost (writing time; a page or marketplace to sell from) (our estimate; the video doesn’t give figures)
Source video
Richard Yu · 10 Digital Assets That Pay You Forever - Even If You Stop Working ↗
One of 2 gigs covered in this video
What It Is
Write a short digital guide that solves one specific problem for one specific person better than they could work out alone, then sell it from your own page so you keep the customer. The creator's example of a good promise is "how to price your first 10 wedding jobs without underbidding yourself," versus a vague topic like making money online. His test is to say out loud the person it's for; if you can only name a topic, you don't have a product yet.
The Pitch
The creator calls it the first digital asset he'd tell a beginner to try because it can be written over a weekend, earns without extra effort per sale, and is owned outright when sold from your own page.
Who It’s Best For
People with practical, recent experience in a narrow situation who can write clearly.
The Truth (as we see it)
Narrow, problem-specific guides do sell better than broad ones, and the "name the person" test is useful. Each sale is one-off, so income depends on steady traffic from content, search or ads, which the guide itself doesn't provide. The video is a ranking of ten assets, and the creator promotes his own paid programs.
Our assessment, based on the video and what’s typical across similar videos. We don’t independently verify income claims or prices.
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