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Marissa Romero

Low-Ticket Digital Course

Low-ticket digital course as a near-passive income stream

Video published Aug 16, 2026 by Marissa Romero

Startup cost: Very low startup cost (our estimate; the video doesn’t give figures)

What It Is

Package your existing knowledge into a low-priced digital course ($27 to $197), sold through an automated sales page and email sequence rather than live sales calls, so that once it's built it keeps generating revenue with essentially no ongoing fulfillment work from you.

The Pitch

Romero compares seven income models she's personally used, one-to-one coaching, high-ticket done-for-you services, low- and mid-ticket courses, affiliate marketing, brand deals, and joint ventures, and argues the low-ticket course model is the only one that gave her real passive income: she made $30,000 to $40,000 a month during a 90-day maternity leave without touching the business. Her reasoning is structural: no sales calls, no fulfillment, and it scales without needing more of her time, unlike the high-ticket, done-for-you offers that required a large team and heavy sales-call involvement.

Who It’s Best For

Someone with real expertise or a track record in something specific who's comfortable creating an automated sales funnel once, rather than someone who prefers ongoing client relationships or high-touch coaching.

The Truth (as we see it)

Romero is candid about the tradeoffs of every model she covers, including admitting she got tempted into building a high-ticket, done-for-you offer that grew her team but not her margins the way she expected, a genuinely balanced account rather than a highlight reel. She promotes her own paid course (the AI Product to Profit Builder) partway through, worth knowing given how much of the video builds toward that pitch.

Our assessment, based on the video and what’s typical across similar videos. We don’t independently verify income claims or prices.

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