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Sean Dollwet

KDP Book Relaunch and Optimization

Growing a KDP catalog by improving and relaunching existing books rather than publishing more

Video published Oct 5, 2026 by Sean Dollwet

Startup cost: Low startup cost (new cover, review service, Amazon ads) (our estimate; the video doesn’t give figures)

What It Is

Amazon cut new KDP titles to two per format per week, and the creator's response is to publish fewer books (one to four a month) and spend the saved time making each listing strong: a better cover, description, reviews and A+ content, plus marketing through Amazon ads or social media. For books that aren't selling, he says the answer is often to fix and relaunch the existing book rather than add another. He describes a student whose dead book did $2,578 in a month after a relaunch.

The Pitch

He argues the new limit mainly hurts people flooding Amazon with rushed books, and that well-made, well-marketed books are unaffected or even helped as spammers leave. Most income comes from a few winners: one student's royalties rose tenfold in a year, with 80% from two books.

Who It’s Best For

Existing self-publishers with a catalog that isn't selling well.

The Truth (as we see it)

The quality-over-volume advice matches the direction Amazon is clearly pushing. He also points out a possible loophole in the per-format limit while telling viewers not to abuse it. Student results are his own selected examples, and the video promotes his paid Co-author software and a mentorship sold through free strategy calls.

Our assessment, based on the video and what’s typical across similar videos. We don’t independently verify income claims or prices.

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