Instagram Reels to Sell a Product
Short Instagram Reels built around what your audience already wants, used to sell a digital product
Video published Oct 20, 2026 by Richard Yu
Startup cost: Free to start (our estimate; the video doesn’t give figures)
Source video
Richard Yu · The Instagram Gold Rush is Back (here’s how you can take advantage) ↗
What It Is
You post short Instagram videos with strong first-three-second hooks on topics your audience already cares about, and point viewers to a digital product you sell. Instagram now judges each video on its own, so small accounts can still reach new people.
The Pitch
Richard says the 'Instagram gold rush is back' because reach no longer depends on follower count, and that watch time and shares matter far more than likes.
Who It’s Best For
People with something to teach who can film or narrate short videos consistently.
The Truth (as we see it)
He admits his years of posting give him a head start that a new account won't have. Reach comes and goes with Instagram's rule changes, and you still need a product worth buying. Richard says he has built systems for over 3,000 people who sell digital products, and his videos promote his own paid programs.
Our assessment, based on the video and what’s typical across similar videos. We don’t independently verify income claims or prices.
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