Small Clothing Brand
Starting a small clothing brand from scratch, with designs made by a custom apparel manufacturer
Video published Oct 28, 2026 by London Leffler
Startup cost: Moderate startup cost (samples, a first production run and branding) (our estimate; the video doesn’t give figures)
Source video
London Leffler · I Tried Starting My Own Clothing Brand With No Experience ↗
What It Is
You pick an audience and a name, design a few pieces, have a custom apparel manufacturer produce samples and a small first run, and sell them through your own online store and social media.
The Pitch
London documents building a brand with no experience, and studies existing brands his research tool estimates at about $2,000 a month in sales up to $50,000 to $104,000 a month.
Who It’s Best For
Design-minded people with a clear audience and money to invest in stock.
The Truth (as we see it)
Clothing is crowded and needs real marketing; the revenue figures are estimates for other brands. Trademarking a name can cost him about $2,000, he says. The video is sponsored by TapStitch, the manufacturer he uses. London also runs a marketing company, Evolvant, which he mentions in his videos.
Our assessment, based on the video and what’s typical across similar videos. We don’t independently verify income claims or prices.
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