Kale App Brand Challenges
Paid brand-challenge videos on the Kale app, paid by engagement rather than follower count
Video published Sep 22, 2026 by Diamond Chanel
Startup cost: Free to start (our estimate; the video doesn’t give figures)
Source video
Diamond Chanel · 8 Boring Side Hustles You Can Run From Your Phone (BETTER Than Uber & Doordash) ↗
One of 2 gigs covered in this video
What It Is
You use the Kale app to find brands running video challenges, claim one, then make and post a short video, like trying on clothes from a store. You're paid based on how much engagement the video gets, not on sales or followers, and you can post it on TikTok, Instagram and YouTube to earn more.
The Pitch
A creator shown in the video says one Anthropologie try-on video took about two hours including editing and paid $70.41, and she expected about $80 in total. Diamond says it's good for beginners because it isn't based on your followers.
Who It’s Best For
New creators with few followers who are happy filming themselves.
The Truth (as we see it)
About $70 for two hours of work is modest, and engagement-based pay is unpredictable. Many challenges involve going to a store to film, so not every one can be done from home. Check that the app is available where you live.
Our assessment, based on the video and what’s typical across similar videos. We don’t independently verify income claims or prices.
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