Proven Video Formats From Other Niches
Finding proven video formats by cross-referencing outlier videos in adjacent niches, then adapting them with a hook-proof-promise-plan-persona structure
From Jake Trinder
Startup cost: Free (research time; optional AI tool to help identify adjacent niches) (our estimate; the video doesn’t give figures)
Source video
Jake Trinder · 17 Minutes of YouTube training that will blow up your business ↗
What It Is
Instead of only researching what's already working within your own niche, identify adjacent niches whose viewers share the same underlying intent and psychology as yours (e.g. Facebook ads, YouTube growth, LinkedIn growth, cold email, and lead generation are all adjacent for a 'grow your business' audience), and look for video formats producing consistent outlier results across multiple of those niches, since cross-niche consistency signals the format resonates with that viewer psychology broadly, not just a one-off fluke. Adapt the validated format (e.g. a 'speedrunning' format proven first in gaming, then validated again in dropshipping) into your own niche's specific topic. Structure each video around four visible elements plus an implicit fifth: a Hook, Proof (credibility matched to whatever the video specifically promised), Promise (what the viewer gets, explained early for low-awareness topics), Plan (the actual content), and Persona (making clear who the video is for) — and match your thumbnail's visual signals to the specific sub-audience you want. When a video underperforms, diagnose past surface metrics: check whether CTR, retention, or a specific moment (an awkward hard call-to-action, an off-camera teleprompter glance) is the actual cause.
The Pitch
The presenter, who runs a YouTube growth agency for business-focused channels, walks through a real example: a dropshipping-niche video that validated the 'speedrunning' format (already proven for years in gaming) for a business-minded audience, which let his team confidently adapt the same format into a cold-calling/lead-generation video, and explains diagnosing an underperforming client video down to a single teleprompter glance visible on the retention graph.
Who It’s Best For
Someone already producing YouTube content who wants a more systematic, evidence-based way to choose formats and structure videos, rather than guessing or only copying direct competitors.
The Truth (as we see it)
Cross-niche pattern research and outlier-video analysis are real, sound content-strategy practices grounded in how YouTube's recommendation algorithm treats viewer intent and format signals, and the specific example given is a concrete, traceable case rather than a vague claim. This is a genuinely educational discussion with no product pitch, application link, or call to action within the transcript itself, which is somewhat unusual and adds credibility relative to most similar content.
Our assessment, based on the video and what’s typical across similar videos. We don’t independently verify income claims or prices.
Not sure this one’s for you? Take the 60-second quiz and we’ll find gigs that fit you.
