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Ed Lawrence

Weekly Email to Your YouTube Viewers

Weekly story-driven email to your YouTube viewers that sells your own offers (PS-line method)

Video published Oct 12, 2026 by Ed Lawrence

Startup cost: Near-zero cost (an email service, free at small list sizes; paid as the list grows) (our estimate; the video doesn’t give figures)

What It Is

If you already post videos and have something to sell (a course, coaching or a service), you collect viewers' emails with a simple sign-up page under your videos and send them one useful email every week. The creator writes short stories about a problem or mistake from his week, drafted by voice and tidied with AI in about 30 minutes, and ends each email with a PS line pitching one of his offers. For launches he sends short four-line promo emails (offer, deadline, link), removes subscribers who haven't opened in six months, and uses replies and surveys as market research for new videos and products.

The Pitch

The creator says he has sent over 5 million emails over six years, that email helped double his business four years running, and that he now makes about four times more from email than from YouTube. He says his first promo to a neglected 2,000-person list made $7,000, and after about three years of consistent weekly sends a single email could bring in over $100,000. He argues email is the only channel you fully own, which protects you when YouTube views drop or channels are removed.

Who It’s Best For

Creators and coaches who already have an audience and a product or service and want steadier sales without hard-selling.

The Truth (as we see it)

The core advice (consistent value emails, owning your audience, short sign-up pages, cleaning inactive subscribers) is standard, sound email-marketing practice. It is a way to monetize an existing audience and offer, not a standalone income source, and the creator himself says payoffs took around three years. The sales figures are his own and unaudited, and come from someone with an established YouTube following. He sells a YouTube growth system and works with clients, which his own PS-line examples promote.

Our assessment, based on the video and what’s typical across similar videos. We don’t independently verify income claims or prices.

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