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Brooke Wright

Free AI Workshops to Consulting

Free AI workshops as a lead-in to high-ticket consulting

Video published Aug 21, 2026 by Brooke Wright

Startup cost: Very low startup cost (our estimate; the video doesn’t give figures)

What It Is

Building an AI consulting or coaching business by teaching free live workshops to industry peers and local businesses on how to use AI in their specific field, using the workshops to build authority and an email list before selling higher-priced consulting.

The Pitch

The presenter, a former corporate admin with no technical background, argues selling a course, membership, or agency service first requires an audience most beginners don't have, whereas free workshops work at any audience size since attendees are the payoff, not scale. She walks through the full system: identify a one-sentence niche, use Claude to develop a workshop from a voice-noted brain dump of your own expertise, use Claude Code to build a branded signup landing page connected to email tools, recruit attendees through personal outreach and local business or chamber groups, run the workshop giving one to three clear takeaways, and close by offering one clear next step rather than multiple options.

Who It’s Best For

Someone with real industry or professional experience willing to teach it to others, comfortable with in-person or live-online hustle rather than paid ads, since the presenter ran no ads at all.

The Truth (as we see it)

The presenter discloses she had a financially supporting spouse during her early growth period, a meaningful advantage not available to everyone attempting this. She's candid that early consulting rates were unprofitable, $280 then $400 for 90 minutes, before being advised to raise them to $1,200, and that her first workshop had only two attendees, an honest low-starting-point example rather than a highlight reel. She runs a paid membership community mentioned throughout the video.

Our assessment, based on the video and what’s typical across similar videos. We don’t independently verify income claims or prices.

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