YouTube or Blog? The Forbes Test

What It Is

This is a decision rule for where to build an affiliate business. If Forbes would write about your niche (software, business, finance, AI tools), make simple screen-share tutorial videos on YouTube with affiliate links in the description and pinned comment. If it's a hobby (kayaking, golf, knitting, power tools), build a simple blog fed by Pinterest instead. You start with a list of 20 keywords, aiming for 50-100 pieces of content over time.

The Pitch

Enfroy says to pick a niche by asking where the product physically sits (kitchen, patio, the mountain) and to aim for a middle width: journaling is too narrow (just a journal and a pen), and covering all outdoor gear like OutdoorGearLab is too broad at first. He lists three commission types: recurring software at about 30% (he says sign-ups from 2019-2021 still pay him), high-ticket financial offers such as gold IRAs, and physical products where $1,000 at 10% means about 100 sales a month for $10,000. He says new AI tools keep creating low-competition tutorial topics on YouTube. He suggests putting the popular mid-priced product, not the most expensive one, at #1 in lists, and building under your own name so you can change niche later.

Who It’s Best For

Someone still deciding between video and writing who wants a clear rule for matching platform to niche. It suits people comfortable doing simple screen-recorded tutorials, or hobbyists who would rather write.

The Truth (as we see it)

The Forbes test is a simple, practical way to avoid niches dominated by big media sites, and the advice to make a niche neither too narrow nor too broad is solid. His recurring-income claims come from his own blog, which he admits is 'not as easy to do in 2026', and the up-to-$50,000-per-sale gold IRA example is described as not typical. The video promotes his free affiliate launch plan and AI prompts. His own blog examples show Bluehost and ConvertBox affiliate placements. He mentions KeySearch and VidIQ as tools but doesn't push a sponsor on camera.

Our assessment, based on the video and what’s typical across similar videos. We don’t independently verify income claims or prices.