Commission-Based Brand Ad Creator

What It Is

The guest, Lukas Pakter, founder of the activewear brand HAUS, describes how his brand has creators make ad videos that it runs as paid ads on Meta, paying them roughly 10% of the sales their ads drive. Videos are approved only if they have a hook, body, call to action, clear value propositions, good lighting and clean editing; creators can now also submit static image ads. Volume is the point: his top creator makes about 600 ads a month and earned almost $70,000 in commission in one month. He recruits people who already make content on TikTok, preferably those earning a couple of thousand dollars a month, and says older creators have been converting especially well.

The Pitch

He compares it to a door-to-door sales team that reaches thousands of people per video, and says creators who focus on one brand full time earn far more than those who treat it as a side gig. He believes middle-aged and older creators have an edge because viewers find them more trustworthy.

Who It’s Best For

People comfortable on camera who already make short videos and can turn out many ad variations for a product they genuinely like.

The Truth (as we see it)

Commission-based ad creation is a real and growing model, but your pay depends entirely on the brand's ad spend and sales; he admits that early on there was only about $20,000 a month in commission to split across all creators. The $70,000 creator is an outlier producing about 20 videos a day, which is a full-time job. The guest founded Tribe, a platform connecting brands with commission creators, and promotes it at the end; most of the interview is about scaling a brand rather than how a creator gets started. Income figures are his own and unaudited.

Our assessment, based on the video and what’s typical across similar videos. We don’t independently verify income claims or prices.