B2B Equipment Buying Guides

What It Is

Write comparison articles, buying guides, and tutorial videos for business buyers shopping for expensive equipment: commercial 3D printers and CNC machines, commercial kitchen gear like ovens, walk-in coolers, and POS systems, or professional tools for electricians, plumbers, and HVAC techs. You link to supplier and manufacturer affiliate programs that pay a percentage on orders worth thousands of dollars.

The Pitch

Enfroy says consumer products often pay 3 to 5%, while industrial equipment can pay 10 to 20% on products costing thousands or tens of thousands of dollars. One $15,000 sale at 15% is $2,250. He says commercial kitchen equipment usually pays 5 to 10% (an oven can cost $3,000 to $15,000, a walk-in cooler $10,000 to $30,000), and professional trade tools typically pay 8 to 12%, with an electrician spending around $15,000 on tools. His argument is that business buyers have budgets, research carefully, and aren't price shopping, while most content creators ignore these categories, so competition is low. He names Grainger, MSC Industrial Direct, WebstaurantStore, DeWalt, Milwaukee, and Makita as programs in the space.

Who It’s Best For

Someone with hands-on experience in a trade, a restaurant kitchen, a machine shop, or another industrial setting, who can write credible, spec-level comparisons that professionals will trust.

The Truth (as we see it)

The commission ranges are Enfroy's general claims from a quick niche-list video, with no earnings examples, so check current program terms yourself (a 15-20% rate on industrial equipment is optimistic for many suppliers). In another video he notes that very expensive items are often bought through sales reps or in person rather than by clicking an affiliate link and checking out, which can cap what actually converts online. Search volume in these categories is low, and without real trade experience the content is unlikely to earn professionals' trust. The video promotes his free niche-selection training.

Our assessment, based on the video and what’s typical across similar videos. We don’t independently verify income claims or prices.