Side Hustle Intel sums up work-at-home ideas from YouTube videos and tells you the truth about each one. Over 1,000 gigs, free. How it works

Jesse Cunningham

AI Recipe Blog for Pinterest

AI-generated recipe blog that targets big food sites' top Pinterest keywords

Video published Jan 23, 2025 by Jesse Cunningham

Startup cost: Very low startup cost (our estimate; the video doesn’t give figures)

What It Is

You run a food/recipe blog where the recipe text and food images are produced with AI, then promote each recipe through Pinterest pins with tall images. You pick which recipes to make by looking up what large recipe sites already rank for on Pinterest. Income comes mainly from display ads shown to visitors, plus Amazon-style affiliate links and possibly digital downloads.

The Pitch

He points to large recipe sites such as allrecipes.com (cited at over 400 million monthly visitors and roughly $27 million a year) and loveandlemons.com (cited at $10-20 million a year) and argues a newcomer only needs a small slice of that traffic. His specific method is to type a big competitor into PinClicks, sort its Pinterest keywords by search volume (for example 'bacon recipes' at about 700,000 monthly searches, 'lemon curd' at over 100,000), then generate a matching recipe post in Content Goblin with a tall lead image and publish it. He says an AI recipe post with images costs under about 5 cents to produce, calls Pinterest 'easy mode' because it favors new accounts compared with Google, and shows reader comments on his own AI recipes saying they turned out well.

Who It’s Best For

People comfortable running a WordPress-style blog and a Pinterest account who are willing to publish at volume and wait months for ad income to build. Some interest in cooking helps, since recipe quality affects whether readers return.

The Truth (as we see it)

The revenue figures for the big sites are third-party estimates from an X thread and SEO tools, and he admits nobody knows their real earnings; they say little about what a new site would make. Recipe blogging is crowded, and AI-generated recipes that have never been tested carry a real risk of failures (he notes one biscotti recipe drew complaints of being too dry), which can hurt reader trust and Pinterest engagement. Display ad networks that pay well usually require meaningful monthly traffic before accepting a site, so early income is likely small. He demonstrates Content Goblin throughout and mentions his Maverick Forum community, both of which are tools or paid groups he promotes, so the 'easy' framing should be weighed accordingly.

Our assessment, based on the video and what’s typical across similar videos. We don’t independently verify income claims or prices.

Not sure this one’s for you? Take the 60-second quiz and we’ll find gigs that fit you.

More in YouTube & blogging

All YouTube & blogging gigs →

More from Jesse Cunningham

All gigs from Jesse Cunningham →